PRIVACY POLICY FOR POP UP RACES
Last Updated 8th April 2026
1. Introduction
Pop Up Races Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you:
- Use our website
- Register for events
- Purchase products or services
- Interact with us as a customer or event participant
2. Who We Are
Legal Name: Pop Up Races Ltd
Address: 87 Aughamore, Clane, Co. Kildare, Ireland
Email: info@popupraces.ie
We act as a Data Controller in relation to personal data collected through our website and services.
3. Personal Data We Collect
We may collect and process the following types of personal data:
Basic Information
- Name
- Email address
- Phone number
- Postal address
- Date of birth
Event & Participation Data
- Race registration details
- Participant information
- Race results
Transaction & Ecommerce Data
- Billing address
- Delivery address
Technical / Operational Data
- CCTV or video recordings at events
Children’s Data
We may collect personal data relating to individuals under 18 where:
- A parent or guardian provides consent
- The data is required for participation in races (e.g. junior race categories)
This data is used to provide race participation and results services.
4. How We Collect Your Data
We collect personal data through:
- Website contact forms
- Online checkout and registration systems
- Booking or event entry systems
- Email communications
- Newsletter sign-ups
5. How We Use Your Data
We use your personal data for the following purposes:
- Responding to enquiries
- Providing customer service
- Managing race registrations and participation
- Producing and publishing race results
- Operating our online shop
- Managing relationships with race organisers (via CRM systems)
6. Legal Basis for Processing
We process personal data under the following lawful bases:
- Consent – e.g. when registering for races and accepting waivers
- Legitimate interests – to operate and improve our services
Consent is typically obtained during the race registration process through waivers and acceptance mechanisms.
7. Race Results and Event Data
Pop Up Races provides race timing and results services. As part of this:
- Participant information such as name, race number, category, and race time may be published as part of official race results
- Results may be displayed on our website or on third-party event platforms
- Results may remain publicly available as part of historical race records
By registering for an event, participants acknowledge that their results may be published in this way.
Where applicable, additional consent may be obtained during the registration process.
If you have any concerns about your data appearing in race results, please contact us and we will review your request in line with applicable data protection laws.
8. Marketing Communications
We may send marketing communications to existing customers.
- Communications are sent only where consent or legitimate interest applies
- All marketing emails include an unsubscribe option
We use platforms such as:
- Brevo
- Eventmaster
9. Payments
Payments on our website are processed securely via third-party payment providers.
Customers are redirected to the payment provider’s platform to complete transactions. We do not store or process payment card details directly on our systems.
10. Sharing Your Data
We may share personal data with:
Service Providers (Processors)
- CRM systems
- Ecommerce platforms
- Payment processors
- Event management systems (e.g. Eventmaster, Race Result)
Other Third Parties
Where consent is provided, we may share data with:
- Event suppliers (e.g. photographers)
- Partners who provide event-related services
These providers may contact participants directly where consent has been provided.
11. Data Storage and Transfers
Personal data is primarily stored within the European Union.
Where third-party providers are used, some data may be processed outside the EU (for example, by analytics or service providers). In such cases, appropriate safeguards are in place in accordance with data protection law.
12. Data Retention
We retain personal data for as long as necessary to:
- Provide our services
- Comply with legal obligations
- Manage business operations
Retention periods may vary depending on the type of data.
13. Security Measures
We take appropriate technical and organisational measures to protect personal data, including:
- Secure website (SSL)
- Password-protected systems
- Restricted access to data
- Regular software updates
- Antivirus and security controls
14. Your Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing
- Lodge a complaint with the Data Protection Commission
We will respond to all valid requests in accordance with applicable data protection laws.
15. Cookies
We use cookies and similar technologies on our website to enhance user experience and analyse website traffic. This includes the use of Google Analytics 4, which helps us understand how visitors interact with our website. We use a cookie consent management tool to allow users to control which cookies are used.
For full details on the cookies we use, please see our Cookie Policy:
https://www.popupraces.ie/cookie-policy/
16. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services or legal obligations.
17. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
